What’s the first thing you do after you’ve read a terrific book? You tell your friends.
You’re marketing your first book, what do you do? Book fairs, book signings, your website, blog tours, word of mouth…search out reviewers.
The perfect partnership…right?
A book lover has the platform to share what they’ve read. Authors obtain more exposure for their work.
Win-win?
A small warning here, there are no guarantees for either the reviewer or the author. Some books will be new favourites; some will be comfortable weekend diversions; others will not be so pleasant. For the author, not every reviewer will mix with your book.
The world of books is changing and as a reviewer (and author) you will be one of the first to witness these changes. Readers are using their eReaders, smartphones, computers, iPods, tablets as well as the standard paper books. There’s something for everyone at any time of the day.
Reviewing may not cause vast sales; however, they will give your work another home; another place to be found. Exposure, whether positive or negative. Take a look at the shelves in any bookstore or scroll through Amazon or Kobo online; there are thousands of books out there. Reviews are just one method to grab someone’s attention. It’s never too late for a review.
The benefits of reviewing…free books. It does not (should not) guarantee a favourable review. It is a business expense/risk for the author and/or publisher. Over the years since I first started reviewing there’s been talk about paying for reviews. I’m still unsure about this, but I understand the thought behind it. There’s even some who now do “live” YouTube reviews.
With reviewing, and I’m guilty of this, is the timing. You can find yourself bogged down with requests and with a TBR pile, making reading/reviewing more an obligation than enjoyment. Here’s one piece of advice…don’t make promises unless you know you can fulfill them. I have been late with reviews, but one will always be done.
Why Review? If you’re a book addict—it’s heaven. For the author/publisher—exposure.