Writer: Marketing – The P.I.T.A. Truth

Please see my blog post of February 22, 2016 for a bit of a rah-rah cheer. Today’s posting is the rant. How scheduling your promo is a royal P.I.T.A (pain in the arse).

The social media advice has been…don’t overload your readers, your online groups. Spread the message out. Hit at different times (don’t forget those who are awake while you’re sleeping). Make your posts interesting, just don’t send and run. Take the time to say hello to your followers.

I’ve followed this for a few years and it’s been working well for me. I feel great saying, morning, and just greeting everyone like I would if I still worked in an office. A time to chit-chat before settling into the day’s unknown. I take advantage of the ability to schedule my morning greetings on my Facebook page…hey, it’s scheduled, but that doesn’t mean I’m not thinking or meaning the same as if I did it live. I appreciate the time people take to “like” or just read as it scans by.

Sometimes, most times lately, I’ll have more than one post to share…want to share…in a day. I don’t want to bombard everyone with one hit after another so, I spend an hour or more and work out a timetable. Plus I try and stagger them from my personal page and my author page.

That’s what the pain in the behind is…knowing where I want to share and when and which posts and organizing it so that I follow through.

How else can you keep track of which group you’ve shared with already? Would be a bit strange for a group to keep seeing the same post show up all day long. Like sending the same declined manuscript to the same agent/publisher every day.

You need to be a smart record-keeper in our industry. Well, at least organized.

Even with the P.I.T.A bits.